Tool 01 · Search term triage
Thousands of search terms, sorted.
Rules settle the certain ones, such as competitor names. AI reads the rest in context and decides whether each term is left alone or added as a negative keyword.
ServicesPaid media & growth
Paid media that turns spend into enquiries.
Search, social and analytics, run by someone who has managed six-figure budgets and built the tracking behind them. We measure to the enquiry, not the click.
What we run
Campaigns, and the tracking that proves them.
Most agencies report on clicks. We connect the spend to the enquiries and the revenue, so you can see what is actually working.
Google & Microsoft Ads
Search campaigns built around intent and managed to a cost per enquiry, not a vanity metric.
Paid social
Meta and LinkedIn campaigns with audience segmentation and remarketing that cuts wasted spend.
Conversion tracking
GA4, call tracking and attribution wired up properly, so every enquiry is traced to its source.
Landing pages that convert
Dedicated pages built for each campaign, so the click lands somewhere designed to act on. This is where the website work and the media work meet.
Reporting dashboards
Live dashboards with year-on-year comparison, so the numbers are in front of you, not in a slide deck. Built the same way as our reporting automation.
Waste & fraud reduction
Click-fraud prevention and budget controls that stop spend leaking before it reaches real prospects.
Tools we build
AI tools for the slow, careful work in your account.
We build our own tools for Google Ads accounts, so the repetitive checks get done thoroughly, at any scale. Here are two of them.
Tool 02 · Ad group splitter
Tighter ad groups for a better Quality Score.
A better Quality Score usually means paying less for each click. Give it a keyword and it plans the split and writes the ads; you check the dry run, then one click pushes it live.
- Keyword inboiler repair
- The whole account searchedEvery campaign and ad group checked for matching keywords.
- A split suggestedThe keywords that deserve an ad group of their own.
- Ads writtenFrom your existing headlines, or AI suggests new ones.
- A dry runEvery change shown before anything moves.
- Live in secondsThe old keywords paused and added as negatives in their old ad group, so nothing overlaps.
Example data. Each tool is built from the ground up for your account.
How it works
Audit, build, optimise.
01
Audit
We review your accounts, tracking and landing pages, and rank the fixes by likely impact.
02
Build & launch
We restructure campaigns, fix the tracking and put the right pages behind the right ads.
03
Optimise & report
We test, cut waste and report against the enquiries and revenue that matter to you.
The experience
Fifteen years of paid media, in-house.
We have managed paid media at real scale and built the systems that make it convert. That is the difference between running ads and running a growth channel.
monthly budgets managed
6 figures
teams led and agencies managed
In-house
built from first click to revenue
Tracking
“Nathan has a real talent for adapting to the ever-changing world of digital marketing, especially Google Ads. His structured approach and ability to see the bigger picture make every project run smoothly.”
Further reading
Measured to the enquiry.
- Measuring to the enquiry, not the clickWhy click-based reporting flatters the wrong campaigns, and how to wire tracking so it cannot.
- Why is my website not converting?Paid traffic only pays when the page it lands on does its job. The usual causes, in order.
- Stop reporting in a spreadsheetHow live dashboards replace the Monday morning rebuild.
Questions
Good to know.
Which platforms do you manage?
Google Ads, Microsoft Ads, and paid social on Meta and LinkedIn, with the tracking that ties spend to enquiries and revenue.
Is there a minimum ad spend?
There is no fixed minimum, but the management fee has to make sense against the spend. If your budget is small enough that the fee would be a large share of it, we will say so on the call and suggest what to do instead, rather than take the retainer. The right spend depends on your market and goals, which we will talk through.
How do you report?
Live dashboards with year-on-year comparison, measured to the enquiry and revenue, not just clicks.
How is paid media management charged?
Two parts. A one-off to get the account right, then a fixed monthly management fee from £1,500, agreed up front and separate from the ad spend itself, which stays in your own ad accounts on your own card. What moves the monthly fee is how much active management the account needs: how many platforms and campaigns are running, the size of the budget, and how often we are testing and reporting. A single search account is at one end; search plus paid social plus landing pages and dashboards is at the other. You get the figure before anything starts, and you keep the accounts and the data if we ever part company.
Is there a setup cost?
It depends on where the account is starting from, which is why every engagement begins with discovery. If you already have an account, we audit and restructure it first, from £750: structure, tracking, landing pages and where the spend is leaking. If there is no account yet, we build one, and that is quoted after we have understood the market and the goals. Either way you have the one-off figure before anything starts, and it reflects the actual work rather than a guess.
Do you fix tracking too?
Yes. Reliable conversion tracking and attribution is usually the first thing we put right, so the numbers can be trusted.
Spending on ads without clear answers?
Book a 30 minute discovery call. We will look at where the spend is going and what could change.
5.0 from 5 Google reviews Read them
Every enquiry gets a reply within one working day. Or call us free on 0800 208 8035.