Aesthetics clinic
Permanent Perfection Clinic
A luxury treatment menu with transparent pricing and live-diary booking, so an enquiry becomes an appointment without a phone call.
permanentperfectionclinic
ServicesWebsites
Websites built to convert and to scale.
Marketing sites and web applications, designed around your commercial goal and built by default as fast static sites on our own tooling, not a template you outgrow in a year.
What's included
More than a good-looking page.
Every site is designed to do a commercial job: built to perform, and quick and low-cost to change as your business moves.
Designed to convert
Structure, copy and calls to action shaped around the action you want a visitor to take.
Fast and technically sound
Static by default, served from Cloudflare's network and built for Core Web Vitals, so pages load quickly on any connection.
Responsive on every device
Tested from large desktop down to small phones, so it works wherever your customers are.
Measurement built in
GA4, tag management and conversion tracking from day one, so you can see what the site is doing.
Simple, low-cost to update
No heavy CMS to wrestle with. Changes are quick and inexpensive to make, so your site keeps moving with your business.
Accessible by default
Sensible contrast, keyboard support and structure, so the site works for more people.
How it works
From first call to launch.
01
Discovery
We start with the commercial goal and the constraints. You leave with a clear recommendation and a fixed scope.
02
Design & build
We design and build in short stages, showing working pages as we go, so there are no surprises at the end.
03
Launch & support
We launch, measure and keep improving. Hosting and care plans keep the site fast and secure.
The difference
Fifteen years of conversion work behind every build.
We have spent years turning paid traffic into measurable enquiries. That same thinking shapes every site we build, so design decisions are made for results, not just looks.
Mortgage broker
Craig Adams Mortgage & Protection
A five-step application wizard and a loan-to-value calculator that qualify the lead before the adviser picks up the phone.
mortgagelocal
Tree surgery & grounds
KC Landscapes
A marketing site that grew into a field-service platform and customer portal. Same codebase, no rebuild.
kclscapes
All three started from £1,200. That is the starting price for every site we build, not a special offer. Building on our own tooling by default, with hosting that costs pennies, is what keeps it there.
Estimate your cost →See all our work →
Built for your sector: trades and local services, clinics and salons and professional services.
Measured, not claimed
Speed is a feature.
Google’s own mobile test, run on our homepage. Static pages served from Cloudflare’s network, with no plugin stack to slow them down.
LARGEST CONTENTFUL PAINT2.2s
LAYOUT SHIFT0
Mobile PageSpeed score of our homepage: 98 out of 100
Further reading
How we think about websites.
The reasoning behind the build decisions, written up properly.
- Why is my website not converting?The usual causes, in the order we check them.
- Speed is a featureWhy a slow site quietly costs enquiries, and what fast actually means.
- How we built a 100/100 PageSpeed websiteWhat we removed to get there, and what it was worth.
- WordPress or serverlessWhy we moved our own site off WordPress, and when it is still the right call.
- The website review, and what we look forWhat the free review covers before we recommend anything.
Once it is live, a support and care plan keeps it fast, secure and improving.
Questions
Good to know.
How long does a website take?
Most marketing sites take a few weeks, depending on size and how quickly content and feedback come back. We give you a realistic timeline and a fixed scope on the discovery call.
Can you build on WordPress?
Only if you specifically ask for it. Our default is a static site built on our own tooling and served from Cloudflare's network, which is faster, needs less maintenance and costs less to run. Nathan has spent a lot of his 15 years in web and marketing working with WordPress, so if you need it, or already run on it, we can build on it or look after it.
Will my site be fast and good for SEO?
Yes. By default we build static pages served from Cloudflare's network and tuned for Core Web Vitals, with the on-page foundations and tracking in place from day one.
How much does a website cost?
Full websites start from £1,200, and that is what the sites in our work section cost, including the e-commerce one. We can do that because by default we build static sites on our own tooling and host them on Cloudflare, which costs pennies, so there is no CMS licence, no agency overhead and no hourly rate to pay for. You get a fixed figure before any work starts. What moves it is scope, such as the number of pages, a booking or shop system, or content we write for you, and we will tell you which on the discovery call.
Do you only work with businesses in Cheshire?
No. The studio is in Northwich and a lot of our clients are across the North West, but we build for businesses throughout the UK and abroad. Discovery, design reviews and launch all run remotely when they need to.
Can you redesign my existing site?
Yes. We can rebuild or improve an existing site. A free website review is a good place to start.
Need a site that does a job?
Book a 30 minute discovery call, or get a free review of your current website.
5.0 from 5 Google reviews Read them
Every enquiry gets a reply within one working day. Or call us free on 0800 208 8035.